Amazon Smartphone Speculation
- Published in Product Strategy
The rumors around Amazon building their own smartphone continue to heat up, with reports of a device being in testing and the company hiring former Windows Phone executives adding to the far. So far it has all been speculation, but the consensus around a late 2012 or early 2013 launch is fairly strong. Given the cut-throat competition in the mobile industry, does it make sense for Amazon to enter such a highly contested space?
